Best of Best winners

Best of Best winners from Bangkok and Singapore for Print and Outdoor

7 Best of category winners in Print Craft but no Best of Show for DM .

The third day of events at the 10 th Asia Pacific Advertising Festival (AdFest), held at PEACH, the Royal Cliff Beach Resort in Pattaya Thailand revealed the winners of Print, Outdoor, DM and Print Craft categories for the Lotus Awards.

Print

Best of Print was awarded to Leo Burnett Bangkok for its campaign for Clima Bicycle Lock (Barrier Cycle) Its work for the same client also won a silver award.


Piyush Pandey, Executive Chairman & National Creative Director for Ogilvy & Mather Indiaa and chairman of the print judging panel said, “In my opinion, the standard of work was higher than last year’s AdFest. It was hard to choose between the golds but after much discussion the judging panel came to a strong consensus on the Best of Press Award”.

Out of 1,453 print entries, forty-eight Press Lotus Awards were presented, including twenty-seven bronze, thirteen silver and seven gold awards, plus Best of Press. Winning agencies were from Bangkok. Ho Chi Minh City, Hong Kong, Kuala Lumpur, Mumbai, Petaling Jaya, Singapore and Sydney.

Ogilvy & Mather Singapore won two gold awards. The rest were picked up by BBDO Bangkok, BBDO Singapore, Leo Burnett Bangkok, Ogilvy & Mather Mumbai and Saatchi & Saatchi Singapore.


Coke Music - T-Shirt (Ogilvy & Mather Asia Pacific - Hong Kong)


Fanta Extra Lime - Straight Hair (Ogilvy & Mather Shanghai Advertising - Shanghai)
Outdoor

BBDO Singapore won Best of Outdoor for its work for Wrangler. The award was one of three golds given for Outdoor entries. The other two golds were picked up by Euro RSCG Flagship Bangkok for its work on Vanish and Ogilvy & Mather Manila, which won for its work for Pond’s Anti-Bacterial Facial Wash.


Wrangler – Squat (BBDO Singapore Pte Ltd – Singapore)


Wrangler – Slouch (BBDO Singapore Pte Ltd – Singapore)
Linda Locke, Regional Executive creative director for Leo Burnett Singapore was chairman of the outdoor judging panel. She explained, “Although there was a high number of entries for the category, the overall standard of work was lower than usual, which is reflected in the number of gold awards given out”.

In addition to the three gold and Best of Outdoor awards, the judging panel selected seven bronze and four silver Lotus Awards from 1,392 outdoor entries. There Winning agencies were from Bangkok, Jakarta, Kuala Lumpur, Manila, Mumbai, Petaling Jaya, Shanghai, Singapore and Sydney.

DM

Out of 256 direct marketing entries, eleven awards were presented.

Seven bronze and four silver trophies were awarded but no gold awards or Best of Category were given out. Agencies winning metal hailed from Bangkok, Kolkata, Kuala Lumpur, Mumbai, Singapore, Sydney and Tokyo.

Print Craft

In the second year for Print Craft Lotus Awards 286 entries were received. Steve Dunn, Head of Art for JWT London was chairman of the judging panel. Of this year’s awards he said, “The work entered for Print Craft was not of as high a standard as the inaugural year and it was a surprise not to be able to give an award for Best Photography.”

Seven awards were given for work selected as Best of Category.

The award for ‘Best Use of Photography’ was presented to BBDO Singapore for ‘Wrangler’. Best Illustration was won by JWT Manila for its work for Philippines Animal Welfare Society (PAWS), while McCann-Erickson Singapore picked up ‘Best Use of Illustration’ for its campaign for the National Council on Problem Gambling’.

Best Typography was awarded to JWT Singapore for its ‘Egg-Yolk’ ad for Smarties and Ogilvy & Mather Singapore was the recipient of the award for ‘Best Art Direction’.

The run on awards going to Singapore was broken by Remix Studio Bangkok which picked up the award for ‘Best Retouching’ for ‘Be-ing’, but the last Print Craft award went to Singapore again, presented to Saatchi & Saatchi Singapore for ‘Best use of Retouching’ for its work on ‘Aware’.

Speaker Sessions

For the first time, AdFest has organised a Radio Workshop, to be conducted by highly-acclaimed radio guru Tony Hertz.

The informative half-day programme, entitled “Radio for Art Directors” was so popular that the workshop was to be repeated on the final day of the festival. At the workshop, Tony coached creatives on what makes a good radio commercial, and how to bring that good commercial to greatness.

Says Tony Hertz, managing director and creative director of Hertz;Radio and Other Clever Advertising and the judging chairman for AdFest Radio Lotus Awards, “There is a misconception that as one of the smaller categories, radio awards are the easiest awards to win, but this is not the case. Award-winning radio advertising needs great conceptual ideas and to be produced to the highest international standards.”

Speakers for day two at AP AdFest 2006 focused on finding that great creative idea. Peter Souter from AMV BBDO, London talked about “The Evolution of Guinness”, specifically explaining the route that the agency took to get to its award-winning work for the famous beverage.

He took delegates on a journey of advertising development that featured a selection of commercials from AMV BBDO that “all do a smart thing”. That “thing” was that they all turn the problem upside down to become the solution. His presentation amply illustrated that great ads have a simple, emotional communication running through them, which has the ability to change the way people think about what is being advertised.



Following Peter Souter, the Young Lotus Workshop moderating team from BBDO Asia took to the stage to update AdFest delegates on the latest from the reality of the creative process, which was filmed throughout the two-day event. T he BBDO team included Chris Thomas - Chairman & CEO BBDO Asia Pacific, Peter Souter - Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia. The results of the Young Lotus Workshop will be revealed on Saturday at the Gala dinner and Awards presentation.

In the after-lunch slot, Mr. Benjamin Palmer giving advice on ‘Learning by doing' and Mr. Lewis Blackwell led a panel discussion with creatives expert in print, reviewing some of the print work entered and guiding delegates to ‘Look, don't read”.

AP AdFest 2007 is the largest yet. 5,012 creative works have been submitted from over five hundred agencies in forty-nine cities around the region - a six per cent increase on the number of entries entered in 2006.